Brits spend nearly half (43%) of their disposable income within 24 hours of being paid.
Our latest research has revealed that we are a nation of ‘payday millionaires’ – in other words, we are likely to spend our incomes long before it burns a hole in our pockets! The survey shows that nearly half (43%) of our monthly disposable income is splashed within 24 hours of being paid, and four-fifths (81%) spent within seven days.
We polled a sample of 1,507 UK-based working adults in May this year to determine what percentage of our income is ‘disposable’; how much of this available cash is spent within one, seven and 21 days of being paid; and what we are choosing to spend our money on.
Almost half of disposable income is paid out in the first 24 hours…
With an average of £560 leftover to enjoy each calendar month, many Brits are faced with the tricky decision of whether to spread out their spending evenly (£18 per day) or splash the cash. Rather than taking a trip down Sensible Street, nearly half (43%) of all earners admitted to paying out 13 days-worth (£240) of their leftover wage within just 24 hours of payday. By the last week of the working month, just £67 (or 12% of monthly disposable income) remains.
Spending in numbers:
- Average take-home salary (of respondents): £1,679
- Average sum leftover after bills (disposable income): £560
- Average percentage of disposable income spent within 24 hours: 43% (£240)
- Average percentage of disposable income spent within seven days: 81% (£454)
- Average percentage of disposable income left in the week leading up to payday: 12% (£67)
Earners aged 18-24 were guiltiest of living the ‘payday millionaire’ lifestyle; with a third (33%) spending 40% of their pay in 24 hours, and 51% left with just £50 (or 10% of their disposable income) to live on in the last week of the month.
Which cities splash the cash…?
The top ten ‘payday millionaire’ cities (based on greatest number of people that spent 50% or more of their disposable income within 24 hours of getting paid)
1. Belfast (27%)
2. Liverpool (20%)
3. Dublin (16.7%)
4. Birmingham (16%)
5. London (14.9%)
6. Manchester (14.8%)
7. Edinburgh (14%)
8. Newcastle (13%)
9. Bristol (12.2%)
10. Sheffield (11.55)
So how are we spending our hard-earned income?
According to the research, an average of £58 is spent on new clothes, £57 goes on things for the house, £72 is spent on travel, £46 goes on healthcare costs, £47 is used for cinema/theatre/gig tickets, and £44 is used to pay for beauty treatments or haircuts. The survey also showed that a night off from cooking or a visit to the local for a pint or two was also very popular:
- Average sum spent on eating out: £65 p/m
- Average sum spent on takeaways: £52 p/m
- Average sum spent drinking in pubs/bars: £57 p/m
Our Managing Director, Jamie Smith-Thompson commented:
“I couldn’t help smiling when I saw the results from our survey as in many ways they reinforce some long-held regional, age and even British stereotypes. We all like to enjoy ourselves! You can see that most people still had money left at the end of the month despite this and having paid all the bills, which confirms that we are a responsible lot overall.
“Perhaps the most surprising thing was how honest people were with their responses. As a financial adviser I am going to say that if you can commit some more of this money towards your pension then you will be able to keep being a payday millionaire when you retire as your pension cheque comes through each month.”
PR and Content Executive
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A survey of 1,507 working adults UK-based, in May 2017.
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